Tickle me elmo Ten years later, T.M.X. the X stands for 10 was unveiled to the world on Good Morning America on September 19. The most secretly guarded toy of the pre holiday season, if not all time, T.M.X. was shown only to a few toy industry insiders prior to his release. This secrecy didn't stop thousands of pre orders from piling up. Though now that all is known, the obvious question is: Does T.M.X. deserve the hype When you first take him out of his box, T.M.X. doesn't seem all that grand. He looks after all, well, like . Covered in the soft red fur that one would expect from everyone's favorite Sesame Street character, T.M.X. stands an unimposing 14 inches tall. Even worse, he feels all hard and plasticy under his fur. But this is not meant for cuddles or hand holding or swaddling.