Over 10 years experience in market research, competitive analysis, campaign development, product/service market development, and brand development including the building of success matrices for community relations and event management. I am a Rollins MBA with a concentration in marketing and management. Currently, I serve as Senior Partner with Wilson Lee and Associates providing sales and marketing campaign consultation and PR/communications plan development. We work to direct the integration of marketing, communications, PR and sales to drive brand perception, lead generation, thought leadership and market dominance. As US Marketing Manager with CHEP, the global leader in pallet pooling and logistical solutions, I provided direct support to driving new sales and expanding current markets. I managed CHEP's tradeshow process which provides direct access to prospects and builds overall awareness of the CHEP solution. In addition to my event management experience, I played a key role in branding and advertising campaign development. At OUC, I performed competitive analysis, explored market opportunities for new products/services and led segmentation (demographic/psychographic profiled) assessed long-term growth and feasibility of niche markets. I applied my skills in marketing, public relations, government affairs and promotions to effectively identify growth opportunities and provide recommendations for effective lead generation.
