Senior Sales Professional with over 20 years experience in sales and business development of Information Technology product, software and services. Highly effective communicator with strong written and verbal communication skills. Utilises strategic planning to attain sales and business development objectives, identifying market and customer requirements and aligning with corporate delivery capability. Proven track record of successfully meeting and exceeding sales and business development targets. Experience of creating product and service offerings from scratch, drawing on voice of customer research to develop new value propositions. Key skills in identifying and defining critical customer value to place at the core of sales and marketing campaigns resulting in more efficient prospect generation.