I monitor emergent communication and information technologies and interactive social medias to forecast strategic opportunities, and engage networks to form brand communities.

Embedded within these online communities and virtual environments, I form meaningful relationships with key influencers using indigenous social media tools for collaboration.

Seeding ideas and encouraging co-creation within networks of brand advocates has proven an effective method for crowd-sourcing innovation. I create interactive opportunities for participatory new product development and collaborative brainstorming that encourage customers to build, and in so doing [re]define, the brand experience. The by-product of this non-invasive form of engagement is an expanding network of product hackers, and self-proclaimed customer evangelists.