A long-time user advocate, I founded Bokardo Design to focus exclusively on designing social web applications. My 5 years as a usability consultant at UIE as well as my 9 years of web design experience showed me that the real momentum in software wasn't "web 2.0" or "ajax", but improved social interaction. I work with clients who are trying to make their software instantly valuable as well as long-term viable. strategic direction, social influence, design prototyping, user testing, front-end web development; Founder Bokardo Design (Self-employed) (Self-Employed; Myself Only; Internet industry) July 2007 — Present (7 months) designing social web applications Publisher Bokardo.com (Self-employed) (Self-Employed; Myself Only; Internet industry) August 2003 — Present (4 years 6 months) a blog focused exclusively on social web design Director of Web Development User Interface Engineering (Privately Held; 1-10 employees; Internet industry) July 2002 — July 2007 (5 years 1 month)