This new wave of Web 2.0 applications makes me excited about the future of media again. I'm interested in helping my organization use these technologies to build the successful media empire of the future. My recent experience at Reed Business Information includes exactly these kinds of efforts. As one of a small staff at Electronic News, a business-to-business news site covering the semiconductor industry, we create daily news content for a popular Web site and 200,000 e-mail newsletter readers.