Gabriele Gresta started working at a very young age in the software field. By age 15, he was Software Development Director in a multinational company (Alpha Center). At 16 Gresta created the first super-learning system with various technical internships in the UK, US and Australia.
Discovered by Marco Biondi (Radio Dj), he unleashed his musical creativity with the Mato Grosso digital dance music project, that hits the first position of the Italian Dance Chart bringing him on a international tour for 11 monts. In five years Mato Grosso hit N°1 several times with a total production of 21 records and one "All the best" album. He then moved on to television as host, author and producer of hit programs on national channels such as MTV Italy and TMC2 and coordinated Telecom Italia's special events strategy.
In 1995 Gabriele Gresta founded Bibop Research Int, a cross-media agency that creates interactive events and projects such as the Mediaset portal, the Tv format "2008" for Italia1, Futurshow for Telecom Italia, Tim Tour, and the I-Tv Alice Live for Telecom Italia.
In 2003, Gresta founded the Digital Magics Group, a digital media company focused on the conception, production and distribution of interactive cross-media contents, events and original formats for different technological platforms.
Having gained extensive experience and expertise in all aspects of content production, Gresta is the Group's Chief Content Officer, the strategist behind the Digital Magics product offer.
Gabriele Gresta is also specifically involved in viral projects, participative TV and new TV formats for the various platforms, working closely with key Italian and international broadcasters and phone operators (H3G, Telecom, Vodafone, Rai, Sky) . “Occhio alla spesa” on Rai TV, for example, is the first TV show where the audience interacts with a studio host via mobile video-phones.
Gresta is the inventor of MyCast, a patented web, mobile and television platform that offers video-participative services to Editors (web, telcos and broadcasters).
Specialties:
Enterprise Managing, Business Developing, Client Managing, Creative Directing, Authoring & Content Developing, Marketing & Communication Expertise, IT Marketing Expert, Network Building.
As an expert in new technology and media, Gresta is speaker in leading international congresses:
2008 - Geneva (CH) - "Participation Tv With Mobile Interaction" - European Broadcasting Union
2008 - Milan (Italy) - "More Than Zero Festival"
2008 – Berlin (Germany) – “Multi-Channel Betting & Gambling 2008”
2008 – Barcelona (Spain) – “Playboy Mobile World Summit”
2008 – Pula (Italia) – “La TV in Digitale - Tecnologie e sviluppo dei contenuti digitali"
2008 – Milan (Italy) – “Creativity Day – L’habitat dei creativi”
2007 – Monte Carlo (Monaco) - MEM - Mobile Entertainment Market
2007 – Rome (Italy) - “New TVs, new business models? Advertising-based vs content-paid model”, Video On the Net”
2007 – Barcelona (Spain) - “Creating a successfully operative interactive television”, EiG - European iGaming 2007
2007 – Bologna (Italy) - Seminar speaker “Innovazione e competitività nel distretto multimediale”
2007 – Wroclaw (Poland) - “Television in 2012”, Prix Visionica International Festival for Television Creation
2007 – Lucerne (Switzwrland) - “Crossmedia User Experience”, Eurovision Crossmedia² - Eurovision TV Summit 2007
2006 – London (UK) - "Gambit Public Forum on TV Gaming"
2006 – London (UK) - “Spring Telecommunications and Media Forum”, International Institute of Communications
2006 – Barcelona (Spain) - “Technology and contents for the DTT”, MAC - Mercat Audiovisual de Catalunya
2006 – Rome (Italy) - “On Demand TV”, The TV Evolution Summit
2006 – Amsterdam (Holland) – “PICNIC ’06, Cross Media Week”
2006 – London (UK) - “The IPTV Digital Home: Gateway to Expanded Content and Services - Music, Movies, broadband, VOIP, Wireless and DVR”, Digital Hollywood Europe
2005 – Amsterdam (Holland) - “World Telemedia Congress”
2005 – Nice (France) -"IEG: 4th Annual European i-gaming congress & expo 2005"
2005 – Prague (Czech Republic) - “TeleTV Summit”
2004 – Lisbon (Portugal) - “Workshop PARTICIPATING TV, TeleTv Summit”
2001 – New York (USA) – United Nation Headquarter - "United Nations Intellectual Leaders Striving for the Stable Development of the Mankind"
Mr. Gresta's Awards:
* Short-listed at International ITV Awards 2007 for the video-participation platform MyCast - Innovation and Technology category.
* Short-listed at the 2007 GSM Association Global Mobile Awards for Occhio alla Spesa (RAI)
* Winner of MobileMonday Peer Awards for Occhio alla Spesa (RAI) - 2006
* Best Interactive advertising for DDT – Ispot Rai - 2005
