About the same time Bill Gates left college to start Microsoft, Peter Duke left UCSB and computer science to become a fashion photographer. Fifteen years and ten thousand rolls of film later, he rejoined the technology world with a unique point of view.

His ability to communicate with engineers and designers in their own languages, allows him to create an environment for innovation. That approach to balanced technology & design has helped companies like 20th Century Fox, Sega GameWorks, Microsoft, and Virgin Entertainment create ground breaking applications to drive their businesses forward.

In 1995, Rupert Murdoch's Newscorp bought Delphi Internet Services, and Peter was hired as Director of Design to oversee the creation of the X-Files and Fox Sports websites. The site quickly became the most popular entertainment websites on the Internet. In 1996, Peter joined Steven Spielberg's GameWorks to develop web-based location based entertainment. In 1999, after creating websites for Capitol, Angel, and Bluenote Records, Peter was tapped by Richard Bransen's Virgin to direct web development.

At Virgin, Peter bootstrapped start-up Radio Free Virgin and led design and production on a Digital Preview System that allows customers to preview 250,000 CD's and 11,000 DVD's in the Virgin Megastore chain. Bill Gates was impressed enough with the system to include it in the Windows XP launch event. Peter has consulted for companies like Microsoft and Sesame Street, on a variety of ideas including Enhanced Digital Television, High Definition 3D and systems to make Personal Video Recorders much smarter.

Currently, Peter is the Creative Director of Technology for the Playground Media Group. At Playground, Peter led the Design and Development of Windows Media Video High Definition DVDs, including Step Into Liquid, and seven IMAX titles. Projects at Playground also include the design and development of media and technology for the $300MM Las Vegas Springs Preserve, re-envisioning museums in the 21st century for the Los Angeles County Museum of Art in association with the American Film Institute Digital Content Lab and the design and development of in-theater video game experiences for TimePlay.

He lives in Pacific Palisades, where he is married to Sara Shuman. They have a toddler daughter, Katie Rose.