As the Director of Marketing, we are trying to live up to our promise of connecting great people to great companies. We envision SearchPath as being the vehicle for you to make connections to a better future and a better life. To do this, we try to do what's right for our clients by forming a cultural bond within our company so that we share information, resources and time in order to help people make those connections. (My latest personal celebrations was connecting Judy Kadylak from Chipotle to a major ad agency, Ben Harben to SBC Adv / Sr Interactive Web Designer, Beth Hochlinski to Ten United/ PR AE, Holly Civils to Crane Plastics Manufacturing / Accounting Mgr, Tricia Carey to a new Broadcast Producer position and helping Cara Sisson re-build Damon's Grill as their Marketing Mgr. My foundation is built upon two pillars. Pillar One: My experience as a corporate Marketing Manager with McDonald's, Wendy's, Blockbuster Video and MRI Executive Recruiters. I managed multi-million dollar budgets, working in partnership with ad agencies and media properties, raising monies for Ronald McDonald House Charities and building awareness for the Dave Thomas Foundation for Adoption. Pillar Two: Learning the business from within a variety of advertising agencies from large (J. Walter Thompson/ LA) to medium (Valentine-Radford/ KC and Bernstein Rein/ KC) to small (Joey Reiman/ Atlanta.) I supported great clients including Mexicana Airlines, Hallmark Cards, Baskin-Robbins and Domino's Pizza. I coordinated the first ever national holiday Blockbuster FSI program, developed strong sales building promotions at Domino's actually making popcorn bowls and helped partner Coca-Cola and Domino's together in their "Red Hot Summer" promo. I have even sold radio time so I've seen all facets of a media transaction. Let's make the world a smaller place and connect via LinkedIn, phone at (614) 733-0125 or via email at agonzalez@searchpath.com. Advertising, marketing, branding, strategic planning, franchising, media negotiation and placement, quick service restaurants, QSR, internet / interactive / digital marketing, creative development, agency management, executive recruitment / recruiting, art direction, copywriting, media, and sales.; Director of Marketing & Managing Partner SearchPath International (Privately Held; 1-10 employees; Human Resources industry) February 2006 — Present (1 year 11 months) As the Dir of Mktg & Managing Partner of a SearchPath office, we're connecting talented candidates & clients through enhanced systems, processes & a culture that allows all of our recruiters to cooperate with each other. Working together, we help people improve their careers and their lives. My foundation is a marketing career that has roots within a variety of adv agencies and a corporate marketing career that's involved major brands. So far, I've personally helped individuals in corporations (see above) and non-profits. As of 3/1/07, SearchPath has 65 offices across the country allowing us to leverage our contacts collectively to arrive at a "better solution" faster, easier and more efficiently. I am also involved in a unique "Labor Union" partnership where talented recruiters & professionals join forces in Central Ohio to represent great talent & companies that value talent. I am involved in a variety of adv & marketing organizations such as AdFed/ Columbus. Director of Field Marketing, U.S. Management Recruiters International (Public Company; 1001-5000 employees; Human Resources industry) December 2003 — February 2006 (2 years 3 months) Responsible for helping to develop corporate marketing strategy and communicating this to our franchise network and our internal clients; also responsible for serving as the Marketing Manager for our 900 U.S. based professional executive recruiters to help them take advantage of our corporate marketing strategy and drive their individual sales, revenues and profits. Regional Marketing Manager Wendy's International (Public Company; 10,001 or more employees; WEN; Restaurants industry) May 1999 — November 2003 (4 years 7 months) Directed marketing campaigns for 239 restaurants in Central Ohio, West Virginia and Lexington, KY. Managed $3 million in co-op budgets plus $1 million in LSM from 90 corporate restaurants. Supervised Field Marketing Specialist and 4 local ad agencies. Developed partnership with Ohio State University, Columbus Bluejackets and Coca-Cola. Awarded 2002 Diamond Award for Best Brand Building Campaign and Best Sales Building Activity. Raised thousands of dollars for Dave Thomas Foundation for Adoption. Regional Marketing Manager McDonald's Corporation (Public Company; 10,001 or more employees; MCD; Restaurants industry) August 1995 — May 1999 (3 years 10 months) Responsible for strategic planning and execution of marketing campaigns for 340 restaurants (both company owned & franchised) within Ohio and Lexington, KY. Annual sales: over $ 500 million with ad budgets over $ 10 million. Supervised 5 regional marketing staff and 2 local ad agencies. Member, 1Q 1999 National Marketing Plan Development Team. Developed partnerships with Coca-Cola, Ohio State (introducing the Buckeye Burger), Columbus Clippers Baseball. Tested and introduced Family Fun Night, Arch Deluxe line, PB&J Happy Meals. Developed diversity events in African-American, Hispanic and Asian marketplaces. Successful opened 20 new restaurants. Raised over $600k for Ronald McDonald House Charities including building of 2 new houses in Dayton & Cincy. Senior Account Manager Joey Reiman Agency (Privately Held; 11-50 employees; Marketing and Advertising industry) June 1994 — August 1995 (1 year 3 months) Worked in both office locations: Ft. Lauderdale, FL & Atlanta, GA. Opened and managed local office in Ft. Lauderdale, FL to service $ 2 million plus Domino’s Pizza account for Miami/Ft. Lauderdale, West Palm Beach, Naples/Ft. Myers (133 stores.) Promoted to Atlanta to develop region-wide promotions & manage Columbia (SC), Greenville/New Bern (SC/NC) and Greenville/Spartanburg (SC) co-ops. Daily client contact involving strategic planning, creative direction/development, media planning/buying, promotions, community relations and development of new profit centers. Negotiated $ 500,000+ media partnership with Coca-Cola and their “Red Hot Summer” promotion. Guided successful introduction of “Buffalo Wings” into the markets. SE Zone Marketing Manager Blockbuster Video (Public Company; 10,001 or more employees; BBE; Entertainment industry) July 1993 — July 1994 (1 year 1 month) Responsible for marketing, advertising, promos and pr for 385+ Blockbuster Video stores with $ 400 million plus in revenue covering Virginia, Georgia & Florida markets.) Contributed to best national comp sales increase in 1993 (+20.3%.) Introduced “Family Fun Pak” (partnering with Tupperware) and “Blockbuster T’s” regional promotions. Opened 20 new company stores while also supporting introduction of Blockbuster Games stores, Blockbuster Pavilion amphitheaters; Florida Panthers & Marlins pro sports teams; Blockbuster Golf & Games; and Blockbuster Music stores. Senior Account Executive Marketing Resources of America (Privately Held; 11-50 employees; Marketing and Advertising industry) December 1992 — July 1993 (8 months) Marketing Resources of America. Overland Park, KS. Responsible for marketing strategies on $ 3 million Navistar account. Assisted with Outboard Marine, maker of boat engines and marine products. Obtained experience with direct marketing and database programs. Key role in obtaining $2 million in co-op funding in 3 months (vs. norm of $ 1.8 million in 12 months.) Produced training videos & manuals for distribution to dealer network. Led rollout of national line card involving 100+ dealers. Account Executive Bernstein-Rein (Privately Held; 201-500 employees; Marketing and Advertising industry) May 1990 — December 1991 (1 year 8 months) Kansas City, MO & Ft. Lauderdale, FL. Daily direct responsibility on $ 60 million national Blockbuster Video account with continuing responsibilities on SE Zone field marketing duties involving 200+ video stores. Strategic planning, media planning, promotions, co-op program, franchise relations, corp communications & merchandising. Developed promotions such as “Free with 3” which generated 13% sales increase. Coordinated national rollout of first holiday FSI program. Account Executive Valentine-Radford Advertising (Privately Held; 51-200 employees; Marketing and Advertising industry) July 1988 — May 1990 (1 year 11 months) KC, MO. Responsible for day-to-day account duties on $ 20 million Hallmark Cards “REACH” business. Daily client contact managing advertising and creative development in strong retail environment. Aided in development and roll-out of new “STAR” Retail program based on our success with “REACH.” Managed 3 division introductions with supervision of 3 account executives. Assisted in winning Ambassador Cards business for agency. Account Executive J. Walter Thompson / LA (Public Company; 10,001 or more employees; WPP; Marketing and Advertising industry) August 1984 — June 1988 (3 years 11 months) Los Angeles, CA. $ 10 million Mexicana Airlines account. Developed/ managed promotions, co-op advertising, financials/billing, creative production and client presentations. Plus $ 8 million Baskin-Robbins account & media. “Outstanding Performance Award” winner, 1985.; Advertising, Marketing, Tennis, Baseball, HR, Soccer Ohio 100 Linked member